Ancillary Task - Tour Poster

For my tour poster I decided to use the same image I used for the front cover of my CD. I decided to use this because I felt that it would easily tie in with the rest of my products. I also followed on the monochrome theme into the tour dates and band promotion text at the bottom of the poster. This make the poster look like a full product and made it fit together really well. At the bottom of my poster I put the band's website and their Twitter name along with a plug for the new EP. This links to my target audience being young and allows fans to look at the tour/bands information in a variety of ways. This poster is also in a similar style to The Neighbourhood's own tour posters, which I took inspiration from.

Evaluation

Here you will find all 4 evaluation questions on a PowerPoint document:
https://www.scribd.com/doc/310909165/Ellen-Media-Evaluation

Storyboards

Before finding locations or filming I made some storyboards so I would have a rough idea of what shots to do and where to film. They also helped me to visualise my video and to see what would work well and what wouldn't.
On my initial storyboards I decided to film my music video at the beach. However, due to transport I was not able to get myself and my cast to the beach so I had to compromise for playgrounds and Norwich Castle. Although, I still do use similar camera angles from my initial storyboard in my final music video.

Ancillary Task - Digipak

For the front cover of my digipak I decided to use a photo that was taken at one of the locations I filmed at for my music video. Greyscale was used for the image as this reflects the band's image and also continues the theme on from the music video. I chose to have the title of the album and the artist's name fairly small at the bottom of the cover because I felt that the focus should be on the image rather than what the album is called. The band is not featured on the cover, much like the covers of the albums that The Neighbourhood have produced before. The image of the teenage boy relates to the theme of youth and how you wish you it was so easy now that is apparent throughout my music video. I also believe that the house in the backgroud helps to emphasise the name of the band, The Neighbourhood. The font used is very similar to what The Neighbourhood use on their albums and artwork. I also used a mixture of bold and italic style in all uppercase, much like The Neighbourhood use. A parental advisory sign has been added at the top in order to warn parents that the songs on the album may not be suitable to young children due to the swearing that is present in some of the songs featured on the album.

The back cover follows a similar theme with a greyscale image, an uppercase font and the setting of a park in a neighbourhood. The image used is a still from my music video which means that, like the front cover, it easily ties together with everything. In order to keep continuity I used the same font as I had on the front but changed the colour to black so it could be easily read. I think that the shadows of the teenagers on the swing show the audience that it is a sunny day, which could also emphasise happiness.I also added a barcode and a copyright symbol at the bottom in order to create a product that could be produced as a real EP.

The Neighbourhood's album art

I Love You is the début album by the American indie rock band The Neighbourhood. The front cover features a grey background of smoke, an upside down triangle with an eye inside, a heart and an upside down house.

The Neighbourhood are known for a black and white or grey scale image. All of their album covers, music videos, any photos of the band and their website feature very little, if any, colour. The three symbols on the front also link to their image and are now known as the band’s ‘logos’ or ‘symbols’. The triangle symbol links to the illuminati tattoo that the lead singer has on his neck, the heart links to the album title and the upside down house links to the band’s name. The smoke also links to the band’s image as the lead singer is often photographed smoking. The fact that there is no album title or band name on the front cover gives off a sense of mystery.

The back of the cover also features the smoke background along with the grey scale theme. The back also doesn't say the band’s name however; it does tell you the title of the album in bold capitals on the bottom third of the cover. It also tells you the track listing on the bottom third of the cover, all in capitals.

Overall, I think that this album art successfully reflects the band’s image and music. I feel like it links well with the indie genre and I like how the album tracks link to the monotone theme of the band.

Since I Love You, The Neighbourhood have released a mixtape (titled #000000 & #FFFFFF) and their second album (titled Wiped Out!). Both of these follow the black and white theme, with #000000 & #FFFFFF being the hex codes for black and white. 
#000000 & #FFFFFF's album art consists of half of the cover being white and the other half being black. Therefore, they are also still following the fairly simplistic theme of their art. Wiped Out! features a desert island scene, the band's name and the album title. There is also the bands logo featured on the bottom middle.
All of their albums don't include any photography and are all graphic based.

Questionnaire results analysis

To find out what people like to see in a music video I have created a questionnaire on Survey Monkey. I then distributed this questionnaire among my friends and followers on social media.

I got 38 responses to my questionnaire but over half of these respondents were females. This means that my questionnaire results will be gender biased.

Over 86% of my respondents were in the 16-25 age group which means there will be an age bias with my results. Especially since I didn't get any respondents from the 26-31 age group. Although my target market group for my music video is people in the 16-25 age bracket.

The majority of my respondents are full time students with just over 42% working part time. I didn't get many respondents who worked full time or were a part time student. This is probably because the majority of my respondents were young adults who are probably either in college or univeristy

Nearly 90% of my respondents earn under £5K annually. This means that my responses will not show what people with a higher income will look for in a music video.

The majority of my respondents preferred rock music to any other genre. Indie followed closely, along with pop. A small percentage favoured classical but no one preferred country. My music video will be for a song of the Indie genre, these results have reassured me that I have made the right decision to appeal to my target audience.

Every one of my respondents uses at least one form of social media, with nearly 90% using Facebook. This would make sense as I got most of my respondents from sharing the questionnaire link on Facebook. Other common social media that are not listed include WhatsApp and Reddit.

These results show that the majority of my target audience (teens and young adults) watch music videos on a regularly. This is good for me as I now know that my target audience will be interested in my music video.

29 of my respondents use YouTube or another video streaming website. This is useful to me as I will be uploading my music video to YouTube to get feedback from the public.

I got a wide range of answers when asking this question. Many of the artists were of the rock or indie genre which helps me as it shows that people in my target market like the genre of music that I am doing my music video for. Ed Sheeran and Bring Me The Horizon were among some popular choices.

These results show that the majority, if not all, of the younger generation digitally downloads their music. I was surprised that over 15% of my respondents still bought their music on CD and the same amount of people listened to their music online as people bought their music on vinyl.

Risk Assessment

In order to film my music video I need to carryout a risk assessment prior to filming. This will enable me to be aware of any risks and dangers that are present in my filming location. I will be filming at a park in the south of Norwich, a quiet country road in on the outskirts of Attleborough, and Banham zoo.

Risk: Objects falling, moving or flying
At the park there are trees which mean branches could fall. In order to avoid this I will try to film away from the trees. There is also a swing at the park that I will be using while filming and to avoid anyone getting hit by the swing I will make sure that no one stands close to the swing while it is moving. Along the country road there are trees which may mean branches could also fall whilst filming here too. However, there is a lower risk here as there aren't as many trees.

Risk: Slips, trips and falls
At the park there may be mud or the grass might be wet. To avoiding anyone falling over I will try to avoid wet or muddy areas of the park whilst filming or if I do film in those areas to take extra care and not walk around too fast. The country road can be very muddy which may put my actors that are riding bikes at risk of falling off or slipping. I will try to avoid any overly muddy parts of the road.

Risk: Adverse weather conditions
Whilst filming the weather may be cold or it could be raining or showing. I will try to avoid filming in the rain unless it is completely necessary. As I will be filming in January all of the actors will be wearing coats, gloves, scarves etc.

Risk: Wild and domestic animals
At all of my filming locations there may be wild animals which may distract my filming. At the park there will be birds but they will probably stay out of the way. Down the country road there are domestic geese and some horses. I will make sure we stay away from these animals in order to not disrupt them or cause the owners any disturbance. Obviously there will be animals at the zoo but they will be under controlled conditions and we will make sure that we don't disturb any of the animals.