Bring Me The Horizon are a British rock band from Sheffield. Much of their music consists of aggressive ‘metal core’ however; their more recent singles have marked a shift to a less aggressive sound.
The home page of Bring Me The Horizon’s website is very minimalistic. It features a black background and “That’s the spirit” and “11th September” in grey bold capitals. I think this works well to promote their upcoming album as it is all people will see when they visit the bands website. It also features three horizontal lines in the centre at the top of the page and some animated arrow heads at the bottom of the page indicating that there is more if you scroll down.
Once you press the animated arrows it directs you to a page which is playing their latest music video along with some links of where to buy their music. I think the way it automatically plays one of their music videos works well as it gets new potential fans to hear their music straight away. The links at the bottom also makes it a lot easier for people who want to buy or listen to the bands music. In the top right corner there are three buttons: a shopping trolley, a share button and a button which allows you to change the song. The shopping trolley opens an overlay which gives you the option to purchase the song playing on either iTunes or Amazon. The share button opens an overlay which allows you to share the song on popular social networks or to copy the link to send to a friend. The button which allows you to change the music video opens an overlay which shows all of the bands music videos and allows you to select one to watch.
If you press the three lines at the top centre of the page a menu pops down. This has links to their tour dates, their official store and links to their music on a few websites/music streaming services (Google Play, Apple Music and Amazon). It also has links to all their social media accounts (Facebook, Twitter, Instagram, YouTube) and a link to subscribe to their newsletter. It also has a link to their clothing label, Horizon, in the centre at the bottom. I really like how the background is white as this allows it to stand out from the other parts of their homepage and also makes it easier to read the bold black writing.
Overall, I think Bring Me The Horizon’s homepage is very well designed to their musical style and the bands image. I particulary like the feature that allows you to select and listen/watch all of their music videos.
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